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Public Relations/Advertising/Media

Sustaining Your Growth

The public relations and advertising industry is dealing with major change. The internet and social media has radically altered the way business is conducted. Global competition and increased consolidation have added further complication to an already complex business environment. Organizational structure and administrative functions need to be as efficient and as effective as possible. Firms require the tools and information necessary to develop the long-range strategic vision necessary to ensure healthy, sustainable growth.

From initial start-up through the various cycles of their business growth, success in this new world means getting relevant tax, accounting, and business advice from experts who have strong industry knowledge. Budgeting, cash flow projections, profitability analyses, revenue recognition, nexus and strategic tax planning are some issues agencies need to address.

Anchin's team currently serves some of the most well-known agency names in the industry. Whether you need an operational review, a capacity study, due diligence for a merger or acquisition, or the traditional range of accounting, auditing, and tax services, Anchin provides services optimized and customized for the unique structure and environment in which public relations and advertising agencies operate.

Services include:

  • Accounting, audit, and taxation
    • Financial reporting
    • Budgeting and forecasts
    • Obtaining bank financing
    • Profitability analysis
    • Cash flow projections
    • Pension planning
    • Retirement planning
    • Tax planning and compliance
    • Estate planning
    • Revenue recognition
    • Nexus issues
  • Management and information systems consulting
    • Succession planning
    • Operations review
    • Software selection, implementation and support
    • Time and billing systems
    • Internal control review
    • Accounting systems
    • Document imaging
    • Capacity studies
    • Disaster recovery planning
    • Merger and acquisition consulting/due diligence

Success Stories

  • Testimonial: J Public Relations

    “Partnering with Mike and the team at Anchin two years ago was one of the best business decisions we have made.  Anchin has an in-depth knowledge of the Public Relations industry.”

News

  • The Introduction of Gen ZJanuary 26, 2017

    By 2020, Generation Z (“Gen Z”), individuals born in 1996 or later, will account for one-third of the United States population. We’ve charted the unique factors and influences that categorize today’s generation. 

  • How to Strengthen Your Budgeting EffortsJuly 14, 2016

    Michael Belfer, Public Relations and Advertising Practice Leader, tells Gould + Partners that agencies should keep an eye on performance and adjust their budgets as needed.

Videos

  • A Conversation with Rick GouldNovember 12, 2015

    A lively exchange between Michael Belfer, CPA, CGMA and Rick Gould, CPA, JD on best practices for management of PR & Advertising Firms, hosted by…

  • Billing Rates and UtilizationNovember 12, 2015

    A lively exchange between Michael Belfer, CPA, CGMA and Rick Gould, CPA, JD on best practices for management of PR & Advertising Firms, hosted by Anchin.

  • In Business to Make ProfitsNovember 12, 2015

    A lively exchange between Michael Belfer, CPA, CGMA and Rick Gould, CPA, JD on best practices for management of PR & Advertising Firms, hosted by Anchin.

  • Calculating Billing RatesNovember 12, 2015

    A lively exchange between Michael Belfer, CPA, CGMA and Rick Gould, CPA, JD on best practices for management of PR & Advertising Firms, hosted by Anchin.

  • Commercial Rent TaxNovember 12, 2015

    A lively exchange between Michael Belfer, CPA, CGMA and Rick Gould, CPA, JD on best practices for management of PR & Advertising Firms, hosted by Anchin.

  • How To Create Viral Movements With Digital MediaApril 22, 2015

    Anchin, Block & Anchin LLP Partner Michael Belfer on panel discussing how to create viral movements with digital media at CoInvent Media Summit.…

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