Articles & Alerts
Key Trends Observed at Cosmoprof 2025
Anchin’s Beauty, Health, and Wellness team members attended CosmoProf North America in Miami for the second year in a row, and the conference proved just as insightful and exciting as last year. Held from January 21 to 23, at the Miami Beach Convention Center, the event highlighted emerging trends that will continue to shape the beauty industry this year.
Key Trends:
- LED Masks – A standout trend was the widespread presence of LED masks, reflecting the growing consumer interest in high-tech skincare solutions.
- Sustainable Beauty: Sustainability once again took center stage, with a significant focus on eco-friendly products and packaging. Brands showcased plant-based formulations, refillable solutions, and sustainable sourcing practices.
- Inclusive Beauty: Many exhibitors presented products designed to cater to a wide array of consumer needs. Brands highlighted expanded ranges of shades and formulations to suit various skin tones and types.
- Nostalgia Meets New Generations: Brands have embraced nostalgia by partnering with iconic characters and themes to craft products that emotionally connect with consumers. These collaborations evoke sentimental value for older audiences while reimagining classic styles to attract Generation Alpha, who are increasingly influencing purchasing trends.
CosmoProf continues to be a vital conference for brands to showcase their innovation and forge partnerships that drive the industry forward.
It also gave the opportunity for brands to meet manufacturers and explore the new technology impacting the industry.
Our team is proud to support brands in navigating these trends and achieving success. Thank you, CosmoProf Miami, for another incredible year filled with exceptional exhibitors and creativity. This year’s attendees truly showcased the industry’s adaptability.